Prada’s Hot SS/12 Campaign

Prada’s latest offering should be no exception, featuring the likes of Natasha Poly, Elise Crombez and Meghan Collison as they shoot each other frosty glances amidst muscle cars in Southern-style summer heat, all the while showing off the label’s sumptuous spring/summer 2012 collection. Riffing off the retro vibe of Prada’s knee-length accordion pleated skirts, garden party dresses and ladylike handbags, the video takes this sugary sweet, American Dream-inspired collection and puts a fierce spin on it.

Enter the dirty looks, swagger walks and catty shoves.

Not to mention these fiercer-than-fierce shoes.

Put it this way, if Mean Girls was set in 1950’s America, this is what it would look like. Just with better clothes.

Watch the video here: