April 13th, 2011
Canada has a new plus-size line! On the 1 year anniversary of EDIT by Jeanne Beker she has launched her spring/summer plus-size line in Bay stores across Canada and has also given us a sneak peek into her fall/winter collection. Ranging up to a 16 in straight sizes and a 14W-22W in plus, you will be sure to find the correct sizing for your figure with EDIT.
For the warmer weather we are hoping will arrive soon, expect 35 fresh wardrobe essentials to be matched with statement making pieces. Jeanne’s line includes 4 categories: fashion looks, key basics, must haves and Jeanne Jeans. Five to seven new items will be introduced monthly to refresh the collection and keep us shoppers on our toes. And I love this, a portion of proceeds are being donated to Dress for Success, a charity I adore and believe in that lifts women through clothing. Shopping with a purpose!
For fall, denim will be big and plentiful in a variety of shades and cuts. The plus line will expand into 67 stores and pieces will range from $49.99-$270. Come 2012 Jeanne will be pushing just a tad further with the potential to expand into footwear, jewellery and handbags.
And if you think Jeanne doesn’t have enough on the go, check out her recently released book Strutting It!: The Grit Behind the Glamour
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