Believe it or not, Kimberley Newport-Mimran loves doing laundry. So much, in fact, that she’s teamed up with Tide Pods for a third time to create a capsule collection that’s entirely washable – great news for fashionistas who love taking extra-good care of their favourite threads.
What is the most interesting thing you’ve learned over the years working with Tide? Well, we do a lot of internal testing just to see how fabrics will react. It has a lot to do with how we’re going to reinforce seams and what colours we’re going to use. The amount of research and development that goes into the product is amazing. Now that I know what each component does, I have more confidence to say “You know what? If you’re going to buy my washable collection, you should only be using Tide.”
What inspires you the most when you’re designing a new collection? Fabrics are a big part of what inspires me, and I like technology, so I’m always looking for fabrics that have interesting technology. And the washability factor is very important for me and my lifestyle.
How would you describe your latest washable collection? It sort of embodies the whole athleisure trend that’s been happening for a while. It’s an interesting time for fashion, because almost anything goes.
What do you like the most about athleisure style? It’s great because it gives comfort, but there has to be a chicness factor in order to pull it off so you don’t look like you’re going to work in gym clothes. You need that little bit of balance, and that’s what we do. We create clothes that you can wash, clothes that you can work in, clothes that you can live in…but it’s really runway to real life.
What are the most important things you keep in mind when designing a new collection? It’s about making pieces that are very versatile. I like being able to notice the quality of the fabric on my body. I actually wear the clothes and can “Kim test” them because I know how they work for my lifestyle. Also, I like caring for my clothes at home – I like laundry because I think it feels and smells cleaner.
Is there a particular design that you’ve wanted to do as a washable but haven’t been able to do yet? Well, I’m working on that actually, because I would like to work on some dressed-up wool pieces but you don’t traditionally wash wool. I know that there’s technology for mixing wool blends, but I’m not there yet. We are just always working on what cuts will work and what we can do to make pieces washable. Can we wash a blazer? What components would go into a blazer to make it washable? That’s a fun part of my job – the research-and-development part.
Is there anything that, as a designer, you bring to taking care of your clothes? I’m all about washing in cold water and not using too much water. I’m also very sensitive to fragrance, so I like a nice scent. I’ll experiment with the new scents to see which one I like the best, and it might change – I might like Ocean Mist one day and Spring Meadow another.
What celebrities would you love to see wearing your collection? I really love Michelle Williams; I think she’s so cute. I love that she does the whole Vuitton thing, but I think she would be great in our ballet dress – she could wear it with Keds or dress it up.